Here we have what is without question the oldest item in my makeup bag (it’s not a bag, but we’ll get to that some other time).
All makeup has a shelf life, and technically eyeshadow has a life of around 24 months from date of opening. In real terms however, dry products have a much longer life than this. I know for a fact that I’ve had this palette for at least 5 years (since the last time I tentatively dipped my toe in the waters of the beauty world). A friend of mine has had hers since they were first released and still uses it almost every day.
Shelf life has a lot to do with how you treat your makeup. If it’s only you using it (which it is) and if you store it in a cool, dry place (which I do) and if you wash your brushes regularly (which I do!), then you get much longer out of powder products than you are “supposed” to. The friend mentioned above has said that she knows when eyeshadows have reached their end because they start to lose pigmentation and the texture begins to degrade: they become harder to apply evenly and get a good result.
Since the launch of the original Naked palette (which is what this is) in 2010, the range has now expanded to a total of 9 palettes. I have two of them, but this, the original is my clear favourite. It’s the one I reach for most mornings before work, but it also works for special occasions, some of the shimmers (particularly Sidecar and Half Baked) are absolutely glorious.
When it comes to eyeshadow formulation, Urban Decay have hit it out of the park. Their reputation on this is solid and very well deserved. The shadows are highly pigmented, go on smoothly and evenly, and blend very easily indeed. In amateurish hands like mine, shadows which can gradually be built up to the depth of colour I want are a blessing. Urban Decay shadows are quite simply well behaved, in every way.
In terms of staying power, this very much depends on your skin type. I have the oiliest eyelids known to mankind, so absolutely nothing stays put without primer, and it’s a waste of time even trying. With primer and powder underneath, Urban Decay shadow is good for most of the day. Slight creases start to appear by lunchtime, but nothing catastrophic. By the end of the day it does very obviously need removing. I’m about to try a new primer which is said to be the best on the market for oily skin, so review to follow on that one.
The palette itself is very tactile and lovely to hold – the outer is a soft textured brown felt/velvet (which for me makes it less likely that I’ll drop it!) , and the lid has a magnetic closure, which means it opens easily and has a sleek, tidy profile when closed. The weight of the lid is nicely balanced so that when you open it, it stays open, and is very easy to hold in one hand while you’re working.
About my only complaint with this palette (and it’s not much of a complaint really) is that I’m not a big fan of the brush that came with it. I find it much too sharp and firm to be very useful, so by and large I just don’t use it, I use my usual preferred ones. I do know however that the brush supplied with this palette has changed since I bought mine, it is now a double ended one, one end being for application and the other for blending.
Overall, I absolutely love this palette. When I finally exhaust this one (or age gets the better of it), I shall replace it straight away.
Available here – RRP £39.50
DISCLAIMER: This review is not sponsored by Urban Decay Cosmetics or L’Oreal (UK) Limited, and I have no affiliation with either company. I have not been paid or otherwise compensated for this review, and I (or my very generous husband) pay for every product I review. All opinions are my own unless otherwise stated.